Dana leads the Luckett & Farley distillery design team with insight, inspiration, and a spirit of collaboration. As a Certified Bourbon Steward, she combines deep industry knowledge and a commitment to curiosity around each client’s brand, culture, and processes. Her personal involvement in the industry, as an owner of a bourbon distillery, informs each project with first-hand experience in operational excellence and immersive brand experiences. In a time of rapid expansion of the bourbon industry, Dana thrives on the challenge of creating differentiated brand environments that leverage the most current operational innovations and embrace sustainable design principles. Dana prioritizes client relationships, allowing her to anticipate their needs, foster open communication, and deliver design excellence.