“Design is a choice.” What an inspiring and thought provoking statement. When I first saw this, I was compelled to take a photo and blog about it.

Before I started writing I had to see what’s been said about design…I found a lot. There are a lot of people that feel as strongly as I do. Not only is design a choice, but it’s one of the most important things in EVERY person’s life, whether you’re a designer or not.

Here are a few of my favorites. Which one do you like best?

“The details are not the details. They make the design.”
Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker

“Designing is not a profession but an attitude. Design has many connotations. It is the organization of materials and processes in the most productive way, in a harmonious balance of all elements necessary for a certain function. It is the integration of technological, social, and economical requirements, biological necessities, and the psychological effects of materials, shape, color, volume and space. Thinking in relationships.”
Laszlo Moholy-Nagy, Photographer, Graphic Designer, Co-Founder, Bauhaus

“In most people's vocabularies, design means veneer. It's the fabric of the curtains or the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs, Founder and CEO, Apple

“Design is... above all an effort to improve reality... I always try to begin with considerations of its function... I ask myself, who needs it, which materials best suit its functions and so on...”
Gianfranco Frattinix, Interior Architect and Designer, Co-founder, Archeworks

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.”
Aaron Betsky, Curator of Architecture, Design and Digital Projects, SFMOMA

“Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.”
Peter Lawrence, Founder, Corporate Design Foundation

“Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.”
Erik Adigard

“The designer... has a passion for doing something that fits somebody's needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists... the designer wants to create a solution that fits in a deeper situational or social sense.”
David Kelley, Founder of IDEO (from Terry Winograd's book “Bringing Design to Software”)

“Design—in terms of thinking and process—is the champion of the future, envisaging and interpreting insights and ideas through strategy, ideas, products, spaces and communications.”
Peter Haythornthwaite, Principal, creativelab

“Design is an integrative process that seeks resolution (not compromise) through cross-disciplinary teamwork. Design is intentional. Success by design simply means prospering on purpose.”
Michael Smythe, Partner, Creationz Consultants

“Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it's also about the ability to do systems thinking.”
James P. Hackett, President and CEO, Steelcase

“Design is art optimized to meet objectives.”
Shimon Shmueli, Founder of Touch360

So what do you think? Is design a choice? Is it important, and if so – why? We want to know! So send me an e-mail, give me a call, or comment on the blog!


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